In 1986, after a developer scheduled the demolition of the Landmark Loew's Jersey Movie Palace, the efforts of an initial band of preservationists grew into an organization called Friends of the Loew's. They eventually saved the theatre from demolition, and since then, FoL and an incredible volunteer team, have worked tirelessly to restore and maintain the Loew's and operate it as a not-for-profit arts and entertainment center. FoL's mission is to increase the visibility and role of the performing arts in the lives of the diverse peoples who live in Hudson County and the larger region.
FoL strives to present a broad spectrum of quality programming that breaks down preconceived divisions between different performance disciplines -- artificial divisions that prevent many people, especially young people, from thoroughly exploring and enjoying the rich diversity of performance art. This programming highlights the best accomplishments of American popular stage and motion picture arts. And programming at the Loew's includes shows from the varied arts traditions of the many different peoples who make up our region and country.