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Websites Built for Pros

Are you a theatre professional, or part of a theatre company and you're trying to figure out how to start building your website? Or do you already have a website, but want to make it even better? Then join us for our all day workshop, Websites Built for Pros June 21st, at Chopin Theatre. Spend the day learning why you shouldn't waste anymore time and build your site today. We'll discuss why every professional needs a website, and why you can't just have a Facebook page. We'll also help you figure out the best content for you to put on your site, and how to get people coming back to your site again and again. The day is designed for professionals and companies alike, so spend the day learning how to best represent yourself, while networking and meeting other Chicago theatre professionals. Don't miss Websites Built for Pros!

Schedule Outline For The Day:

9:30am - Registration

10:00am - Introductions

10:15am - Morning Session - Basic Website Development and Management Issues

1. Why every professional needs a website.
A. Issues with not having one

2. What's the objective of your website?
A. Who are you trying to reach?
B. What do you want visitors to do?
C. Can you define success?

3. 10 essentials of an effective Theatre Pros' website.

A. And the steps to achieve them

4. Fresh, relevant content - The MOST critical aspect of any website.

A. Content strategy and best practices

5. Do you have an annoying website?
A. Problems to avoid

6. Facebook vs. Website
A. Why you need both

7. How much should a website cost?
A. Low cost web development options

8. Q & A

11:45am - Break

12:00pm - Working Lunch with Show and Tell

12:45pm - Break

1:00pm - Afternoon Session - Driving Traffic to Your Website

1. How to engage patrons?
A. Giving patrons a reason to visit
B. FOGM content
C. Why is your donation page so lousy?

2. Don't forget mobile
A. Responsive website design

3. Embrace Video
A. The #1 driver of online traffic
B. Got a YouTube Channel?

4. Why can't I find your website on Google?
A. Search engine optimization
B. Local search marketing

5. Q & A

2:30pm - Wrap up