Event
Heads Up! Make 2009 Your Best Year Yet!
Registration/Breakfast starts at 7:15.
Workshops start promptly at 7:45
Please sign up early to get your choice! Space is limited.
Any questions, email imcinfo@imcnorcal.org
Most of us love our work! Its called working IN the business. Taking time out to work ON the business is something that often gets set aside. All too often working "ON the business" takes a backseat to doing what we love best -- servicing our clients.
This workshop is an opportunity to work on the business and leave with an action plan in at least three areas. Youll have a new confidence with direction, strategies and action items for making 2009 a great year! This will free up the nagging thoughts about what you haven't done for the business and will support the work that you love to do.
When you register, you will choose three different breakout sessions from the seven listed below. Workshop size is limited, so get your registration in EARLY to assure your seat in the sessions of your choice.
**SPECIAL OPTION: You will also have an opportunity to get a new professional picture taken! We will have a photographer set up to take a high resolution digital for a nominal fee - see pricing options and choose accordingly.
Basic - 1 pose, color, Web (72 DPI, .jpg) - 1x1.5 &
2x3, Print (300 DPI, .jpg, .gif)- 1x1.5 & 2x3, Raw PSD Photoshop File
Pricing - Members: $15, Non-Members: $30
Premium 3 poses, color or B/W, Web (72 DPI, .jpg) - 1x1.5 & 2x3, Print (300 DPI, .jpg, .gif)- 1x1.5 & 2x3, Raw PSD Photoshop File
Pricing - Members: $25, Non-Members: $50
WORKSHOPS:
1. Creating an Effective Business Development Strategy for 2009 - Deborah Hornberger (2 sessions)
Where can you look for new business? What is the best way to spend your time and money in order to generate referrals and new clients? What has worked well in the past and what hasnt worked so well? You will walk away from the session with both short term and longer term tactics that are most likely to result in new business for you in 2009.
Deborah Hornberger, CMC, has been an independent management consultant since 1992, after holding management positions at Levi Strauss, Wells Fargo and Charles Schwab. She specializes in marketing financial services to the affluent and in working with nonprofit organizations to improve board effectiveness and develop strategic marketing plans. Deborah is past president of IMC NorCal and served on the board of IMC USA.
2. Web 2.0 for Your Business - Brett LaDove
The definition of Web 2.0 still tends to vary by who is talking about it. In this workshop, IMC NorCal President, Brett LaDove will provide an overview to the various components that make up web 2.0, and he will drill into several key areas to help participants identify tools and techniques to build and manage a consulting business. Brett will reveal several aspects of the business web and some powerful collaboration tools and will highlight a number of practical ways to build your brand by leveraging an assortment of user generated content vehicles.
Brett LaDove is a Customer Relationship Management (CRM) and Customer Care consultant with a 20+ year track record of driving business innovation, in part, through the creative implementation of information technology solutions. Brett has worked for companies with annual revenues from $50M to $20B, and in industries ranging from Wine and Spirits to Medical Devices. Brett is the founder of the NorCal Consultant's Network: a social networking website owned, sponsored, and managed by IMC NorCal.
3. Partnering at the C-Level: How to be a valued client executive resource, not a recession victim
- Al Peterson (2 sessions)
You know its vital to partner with key C-level executives, and become a strategic and valued part of your clients team. Due to the 2009-10 recession, your clients will have to re-consider ALL consulting roles and projects. How do you stay engaged in a valued roleespecially now? In this session you will learn useful preparation steps, communication approaches, and checklists that will help you meet key C-level executives, learn their priorities, and gain status as a valued executive team advisor and resource.
Allen (Al) Peterson is a Certified Management Consultant with 15+ years of prior C-level (CEO and COO) experience leading start-ups, start-overs, and divisions of F5000 companies. He also survived the Dot Com downturn as president of a high tech company. As a consultant, Al helpsC-level execs of high tech and financial/professional services firms with strategic planning and revenue growth. He is an angel investor and past IMC Norcal Chapter President. Al has Electrical Engineering and MBA degrees.
4. Failing to Plan is Planning to Fail - Jon Seidel
What you believe in, you start receiving A friend decided, believed in, and stated clearly that he wanted to be the new Presidents Poet. Within two weeks, he received a volunteer application and tickets to the inauguration, a flight, and a place to stay in D.C. soon followed. Thats what planning is all about: decide what you want; believe in it; state it clearly; and start acting on that intention. The One Page Plan is a tool to help you make that happen, in planning what you want to achieve and in acting on that plan. You'll learn how to use this tool to focus on whats important to succeed in your business.
Jon Seidel has been an independent management and technology consultant since 1979, when he founded EDP Consulting, Inc. As a One Page Plan Consultant, for the past several years, he has helped many companies and individuals focus on whats important and how to make a difference.
5. How To Get Started in Consulting - Jeff Thompson
As with any startup venture, launching a consulting business is challenging. Success is based just as much on planning, focus and perseverance, as on differentiable skills and experience. We will discuss how to evaluate and prepare for a consulting career, how to get started, and how to create the foundation for longer term success. At the end of the session, you will have valuable tools and strategies to assess consulting as a career and a framework to build a go to market plan for yourself. We will focus on newer consultants, but this is also for interim or short term consultants who are considering committing to consulting for the long term.
Jeff Thompson is Managing Partner of Aventi Group, a marketing leadership and strategy consulting firm. He has over 19 years experience in marketing strategy, marketing operations and strategic business development. Jeff has launched several firms during his consulting career and has established a track record for growth, with an annual revenue growth rate of over 50% over his consulting career. Prior to consulting, Jeff held senior marketing and business development roles at both large and small firms including IBM, Sprint, Oracle and NorthPoint Communications.
6. Consultant Risk Management: Protecting your assets and staying out of jail - Charles Wilson
Risk is everywhere, client expectations are ever increasing, and legal and insurance minefields have become unbelievably complex.
Discover your key risks as a consultant and learn what to do about them.
Understand the black holes that can suck you in and brainstorm practical, effective techniques to protect your business and your personal assets.
Ask questions during the session or afterwards about your unique situation.
Come away with a plan and step-by-step priorities.
Charles T. Wilson CMC, CRM, RPLU, is a specialist in risk management and insurance. He advises business owners and executives who want to ensure their protection and contingency plans are as strong as their products and customer service. RiskSmart Solutions, founded in 2000, does not sell insurance. Charles spent over 30 years in senior leadership assignments building start-ups and trouble-shooting small to mid-sized business units in the international insurance arena. Ive been on both sides I know the insurance industry thought-process, and vital small-business needs for practical, effective solutions.
7. Money Management: Making Yourself as Successful as You Make Your Clients - Lorre Zuppan
You love what you do and making your clients successful is your top priority. But if youre like many consultants, managing your own finances often doesnt get the same priority. In this session learn rules to live by, red flags, how to automate, and most importantly, how to make it easy. Whether determining pricing, simplifying billing, managing your cash flow, using tax incentives to keep more of what youve earned or switching from reactive to proactive, youll leave with the tools and techniques you need to make yourself as successful as you make your clients.
Lorre Zuppan has been financial advisor to boutique and fast-growing consulting firms, an acting CFO for multiple start-ups, and CFO for several multi-billion dollar businesses. Referring to herself as a reformed CPA, she relentlessly searches for ways to spend less time doing accounting and reporting, and most of that time looking for ways to automate, make presentations intuitive, and most of all to use the data we do spend time gathering to inform decisions and change behavior.
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LocationHilton Garden Inn
1800 Powell Street
Emeryville, CA 94608
United States
Categories
| Kid Friendly: No |
| Dog Friendly: No |
| Non-Smoking: No |
| Wheelchair Accessible: No |
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