Event
Social Marketing Workshop with Nancy Lee
Four, half-day trainings held online via Zoom.
If you sign up for this class, you must attend all four days.
Day 1: Oct. 5 | 9am 12:30pm | *Zoom
Day 2: Oct. 8 | 9am 12:30pm | Zoom
Day 3: Oct. 20 | 9am 12:30pm | Zoom
Day 4: Oct. 22 | 9am 12:30pm | Zoom
*Zoom link will be sent out when we get closer to Day 1 of Training. Please check you email for this.
This four-day training is a thorough orientation to the discipline of social marketing, with specific applications to influencing behaviors that protect the environment. This training is designed for communications, project or program managers that require a behavior-change outcome to successfully meet their project/program goals. (This training will specifically prepare and support stormwater services managers for using social marketing techniques to meet National Pollution Discharge Elimination Systems requirements, through education and outreach. This training is partially supported through an NEP grant to STORM.)
A 10-step framework for developing a strategic social marketing plan will define each step and illustrate those with case examples.
We will team those new to social marketing with practitioners as sessions combine presentations with group discussions and interactive exercises. Participants will work in teams to develop a draft social marketing plan. Nancy Lee will provide advice and consulting to groups on their plans. Be prepared to bring your social marketing project to be designed, refined or updated.
Schedule:
Session 1 and 2 will be a day apart to give teams time to confirm their topic, plan purpose, focus and priority audience.
Teams then have two weeks between session 2 and 3 to conduct qualitative research to inform their strategic marketing intervention mix.
Between sessions 3 and 4, teams will finalize draft strategies.
Between sessions and at the completion of the session, Nancy Lee will review the team plans and provide comments. She will also review and provide feedback after Day 4 on final team plans.
Upon completion of this training, participants will be able to:
1. Understand the definition or social marketing.
2. Identify appropriate uses of the social marketing approach.
3. Identify the appropriate application of social marketing research.
4. Learn a 10-step model for developing, implementing and evaluating a social marketing campaign.
5. Design select components of a social marketing plan.
6. Experience the social marketing mindset.
Nancy Lee has more than 30 years of professional marketing experience, with special expertise in Social Marketing, the discipline of influencing behavior change for social good. She is an adjunct faculty member at the University of Washington where she teaches social marketing in the MPA program. She conducts seminars on social marketing and has participated in the development of more than 100 social marketing campaigns, including for Washington State Departments of Ecology, Fish & Wildlife, Traffic Safety and Transportation.
Locally, she has facilitated the development of social marketing campaigns improving water quality, air quality and wildlife habitat. Nancy has coauthored ten books with Philip Kotler and one with Doug McKenzie-Mohr.
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LocationZoom
Timezone: America/Los_Angeles Online Access Information You will be provided instructions to access the digital content for this event. When and how these instructions are delivered to you is determined by the Event Organizer. To ensure access, use an up-to-date email address and avoid unsubscribing from email updates. See our Help Center for more information.
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Contact
| Owner: M Rabourn |
| On BPT Since: Aug 09, 2019 |
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| Margarita Aguado |
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