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Event
Social Media Boot-Camp - All 5 Workshops Feb 16 - March 30
Theatre Asylum is excited to present the Social Media Boot-Camps with Outreach Nerd, Cindy Marie Jenkins. Learn how to turn your team into effective promoters, hone your pitch to the press, write a marketing strategy using your talents and create brand ambassadors to increase word-of-mouth. Cindy Marie Jenkin will run the interactive workshops, giving useful takeaways regardless of your budget or manpower.
All 5 workshops for $175.
Bring an additional person for an additional $75
FEB 16 Self-Promoting Without Annoying Your Friends
interactive workshop (includes take-aways worksheet)
best practices for social media marketing
which platforms will work the best for your show and style
standing out in a sea of entertainment options
moving beyond your friends & family to reach new audiences
Twitter, Facebook, instagram, tumblr, blogs, YouTube, Google+, flickr, Pinterest
FEB 23 - Build Your Marketing Strategy
What is your show's story?
Who is your audience?
Who are your audience's influencers/
How can you target them?
Basics of a pitch to media & bloggers
Includes basic media lists
MAR 9 Telling Your Show's Story Online
In depth, interactive look into your show's story & how it translates to social media
Where is your story best told?
How to schedule posts for maximum views
Creating posts that tell the story better than words
Moving beyond your friends & family to reach new audiences
Difference between PR, Publicity, Marketing, Outreach & Audience Development
How those differences help your storytelling
Translating good story to butts in seats
MAR 23 Pitching Press/Audience in Person & Online
Building a lasting Media List
Difference between PR, Publicity, Marketing, Outreach & Audience Development
Finding & Pitching Bloggers & Influencers
DOs & DON'Ts of Pitching
Bring your elevator speech! Every participant gets a pitch coaching session during workshop
MAR 30 Mind the Gap: Reaching New Audiences on Twitter
Basics & Best Practices
Twitter as your best Research Tool
Building Strong Relationships with Audience & Press before asking them for something
Utilizing word of type to your advantage pre and during your events
Gaining attention of Press without pitching
Finding & Enlisting Influencers as Brand Ambassadors
Running Giveaways & Ticket Discounts
ABOUT CINDY MARIE JENKINS
CINDY MARIE JENKINS is a Storyteller based in Los Angeles. She trains individuals, communities, small business owners and nonprofits in Outreach and Social Media.
Arts Outreach Broadcasts air regularly on You Tube, live broadcasts experimenting with how G+ and YouTube develop audiences. Cindy co-hosts the weekly Web Series Watch, where she reviews web series and interview Creators and Innovators. She has been a guest on LaLaLand Talk, In the Room, Angry Patrons, Bitter Lemons Live & Digital Spill to discuss outreach, social marketing and audience development in live and web entertainment. She regularly contributes to 24th ST Theatre's blog, Web Grandparent (she is not a grandparent), Bitter Lemons, LAFPI, Theatre @ Boston Court, The Comics Observer, and previously contributed to ArtJob.org (Arts For LA), LA Stage Times, Atwater Village Now & The Inspired Classroom.
Currently Outreach/Marketing Director for 24th STreet Theatre & Outreach/Social Media Consultant for The Help Group (named one of the Top Facebook Pages & Twitter Accounts to Follow for Special Education).
Past clients included former City Council President Eric Garcetti'sLos Angeles Neighborhood Dreams Initiative (LAND), The Global Theatre Project, Drive Theatre Company, Broad Humor Film Festival, Venice Neighborhood Council, Sarah Mata Yoga, LA Writers Center, LA Female Playwrights Initiative, Beans Boutique, and many individuals for their career goals. Cindy also served as Social Media Strategist/Manager for ARTmageddon September 29-30.
She was one of the arts advocates who created the #LAthtr hashtag in 2010 to unify the Los Angeles theatre scene. Her signature workshop Self-Promoting Without Annoying Your Friends has been presented at LAFPI, Directors Lab West, the Playwrights Union, local community mixers, the Indy Convergence, and adjusted for individuals every other month.
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LocationTheatre Asylum (View)
6320 Santa Monica Blvd.
Los Angeles, CA 90038
United States
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