Event

SLIFF - Generation P

Generation P (Generation П)

Victor Ginzburg, Russia, 2011, 116 min., Russian

Thursday, Nov. 15, 9:30 p.m., Hi-Pointe

Adapted from the Russian cult novel by Victor Pelevin, "Generation P" is at once a riddle, a farce, a romance, and an obscene joke about the end of a world. This bizarre, candy-colored, and drug-fueled parallel universe offers a glimpse of real life in Moscow's "Roaring 1990s," the era in which the film unfolds. Babylen Tatarsky, having rediscovered himself as an employee of an advertisement agency, is busy concocting marketing campaigns for Western brands and adapting them to the "Russian mentality." Packed with special effects and unexpected revelations, this wild film tells the complex story of how former Soviet Komsomol youth were turned into advertisers in the service of the goddess Ishtar, and how the Pepsi Generation chose Coca-Cola.