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Event
Leveraging the Science of Storytelling in Persuasive Business Stories
October 15. 2016
Presented by Gideon F. For-mukwai
Stories matter. You need them to engage prospects and customers to build your brand.
Stories come in handy during business networking, product launches and important business presentations. Robert McKee says, Stories are the currency of human contact.
This program explores emerging research from neuroscience, psychology and other behavioral sciences on why stories are very effective in persuasion. More importantly, it offers tools and strategies for you to infuse elements of science into your marketing activities to deepen your connection with your audience or customers.
Gideon F. For-mukwai has been in the business of telling for over 12 years, and has presented on this topic in the USA, Canada and 16 other countries in Asia, Europe and Middle East.
His recent book, "The Science of Story Selling" became an Amazon #1 Best Seller in summer.
http://scienceofstorysellingforprofit.com
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LocationMultnomah Arts Center (Room 30) (View)
7688 SW Capitol Hwy
Portland, OR 97219
United States
Categories
| Kid Friendly: No |
| Dog Friendly: No |
| Non-Smoking: Yes! |
| Wheelchair Accessible: Yes! |
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Contact
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