Event

Intro to Growth Hacking

How do startups and entrepreneurs grow their businesses and brands on a tight budget?
This is a classic catch 22 of entrepreneurship. Tight marketing budgets for bootstrapped and modestly funded businesses require lean ways to generate growth. By studying and applying a "growth hacking" mindset, entrepreneurs can effectively integrate technology, data, and marketing to achieve real growth in customer acquisition and repeat purchases.
2112 Inc is pleased to present, "Intro to Growth Hacking" featuring PrintWithMe founder, Jonathan Treble. Growth Hacking is about combining technology, data and marketing to identify, implement, and measure lean initiatives for acquiring new customers and driving more purchases. The class will present several well-known case studies of how companies such as Airbnb, Dropbox and others found explosive growth through untraditional outside of the box marketing campaigns.

TAKEAWAYS
Learn and understand several famous growth hacking case studies
Become familiar with some common digital platforms leveraged by products and services to generate low-cost growth
Become familiar with helpful frameworks used to evaluate growth marketing campaigns
Work in a group to develop a sample growth hacking campaign for a sample company
About the Instructor
Jonathan Treble Founder and CEO of PrintWithMe, a retail-oriented kiosk solution for everyday document printing. He previously worked in product and technology roles at GrubHub and at startups in the Lightbank family after graduating from The Wharton School at the University of Pennsylvania.

Followed by a networking reception hosted by ChicagoMusic.org
Event attendees grant 2112 inc and its designees permission to utilize their image or likeness in connection with any live stream or recorded transmission or reproduction of the event.