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Big Data for Business Leaders: Past the Hype to Actually Understanding and Profiting from Big Data

World Trade Center Seattle - Holland America Line Room
Seattle, WA

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Big Data for Business Leaders: Past the Hype to Actually Understanding and Profiting from Big Data

The big data hype is over and it's time to actually get results. Big data is a competitive advantage on par with computers or the internet itself. The key is to understand that big data is really a collection of different technologies all vaguely clumped together by those who either don't know better or vendors who think ambiguity helps sales. During this event, Big Nimble founder Michael Kauffman cuts through the techno-babble and marketing fog to explain what big data actually is and how to use it.

You'll learn what big data is and how to get actual results from it by understanding the relative costs, benefits, and limitations of each big data type. You will also gain real-world strategies to a successful start with big data's low cost option, discover ways to avoid falling behind the competition, and learn how to build long-term strategies that leverage as much big data as resources and talent allow.

Though this discussion is aimed at business leaders, it is beneficial to programmers or technologists seeking to increase the ROI of their existing skill sets and data assets.

"Michael is such an engaging speakerhe makes the amazingly complex understandable." Mike Kelly, CEO, Tech DNA