Event

Social Media & The Architecture Firm

"Social media doesn't change the fact that relationships take time ... If you believe business is built on relationships, then make building relationships your business." - Scott Stratten, author of UnMarketing and UnSelling

The social media sphere has been an active community since the early 2000s. According to Pew Research Group, as of January 2014, 74% of online adults use social networking sites. Are you taking advantage of this active community and getting to know potential clients online? If not, you could be leaving relationships-and money-on the table. You don't need to feel left behind, and you don't need to feel overwhelmed. By focusing on one or two of the thousands of social media channels, you can strengthen and expand your social network and create real relationships that help you reach your professional goals.

This program will demonstrate how design practitioners and firms can effectively build a social media presence as a part of an integrated digital marketing campaign that will help grow their business. The presenter, Courtney Tarnow, serves as PR & Communications Specialist for Irvine-based integrated sustainable firm, LPA Inc. She has expertise in written communication for digital and print media, manages media and client relations with integrity and leads strategic B2B marketing and communications campaigns. She is passionate about the power of building personal and professional networks, both in the social media sphere and in real life.

Objectives:

Why you don't want to wait any long to leverage the power of online professional networks.

How to set goals and strategically develop your social media presence.

How to jump start your online profile for relationship-building success.

Best practices for using social media to grow your professional network and impact your bottom line.

Date: June 4, 2015

Time: 5:45 PM check-in

Presentation: 6:00 7:30 PM

Learning Units: 1.5 LUs

Location:
LPA
5161 California Avenue
Irvine, CA

Cost:
$10 Members
$25 Non-Members