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Hapa Thinking
A unique approach for creating memorable
Hawai'i Brand Stories
with Oren Schlieman,
President + Creative Director, Info Grafik Inc.
Tuesday, Feb. 17, The Pacific Club
5:30-6:30 pm: No-Host Cocktails and Networking
6:30-8:30 pm: Dinner & Program
Hawaii's brand story was created when a very insightful and inspired Polynesian named the islands over 1500 years ago. Over time, through chants, books, music, movies, TV shows and 200 years of Western-style marketing, it has become one of the most powerful brands on the planet. With centuries of images of volcanoes, surfers, hula girls, beaches, palm trees and pineapples behind us, how do you create a Hawai'i brand story today that is credible, distinct and engaging? Over time Info Grafik has developed a unique methodology, Hapa Thinking, that blends "best practice" principles from traditional ahupua'a planning with the best contemporary business strategies.
In his presentation Oren Schlieman explains what Hapa Thinking is and how it has been successfully applied to multi-national companies like Disney and mom-and-pop shops like Sea Salts of Hawai'i.
Info Grafik has created and managed major branding efforts for Aulani, the East West Center and Aloha Airlines; positioning and thematic planning for Royal Hawaiian Shopping Center; ground breaking brands for Island Slipper and Maui Style Potato Chips and once upon a time, Bank of Hawaii's first website.
Info Grafik's work has been published in five countries and the firm has won over 250 international, ational and local awards.
Oren Schlieman was nominated for the Index Design Prize, under the patronage of the Crown Prince of Denmark, for his work inventing the graphic design footprint concept. He attended Punahou School, Wesleyan University and California Institute of the Arts. He is the founding President of the AIGA Hawai'i Chapter and plays soccer for Honolulu United.
Info Grafik: Selected Clients:
Aulani, A Disney Resort
Royal Hawaiian Shopping Center
Island Slipper
Nature Conservancy of Hawai'i
Kuki 'o
Hualalai Resort
Maui Style Potato Chips
Sea Salts of Hawai'i
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In lieu of refunds, substitutions are permitted. Onsite registrations, if available, will incur a $20 additional charge. Contact directly for availability and attendee changes.
808.942.7000
karen@smeihonolulu.com
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LocationThe Pacific Club
1451 Queen Emma Street
Honolulu, HI 96813
United States
Categories
| Kid Friendly: No |
| Dog Friendly: No |
| Non-Smoking: Yes! |
| Wheelchair Accessible: Yes! |
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