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East Bay Consultants Forum May 21, 2010
Buttercup Grill
Oakland, CA
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East Bay Consultants Forum May 21, 2010
Why Your Brand Matters: Why small businesses need to think about their brand more than ever
in this economy.

As consultants we don't often think of branding or even that
branding is something that even applies to us.

We'll discuss how branding applies to consultants and small
businesses and how branding for entrepreneurs and small entities is
similar and different from the way large companies and corporations
use branding. In this session you'll learn:

 If branding applies to what you do and how.

 How branding for small businesses is similar and dissimilar to
branding for large business.

 What you can do right now to start improving your brand image.

 How marketing and branding differ.

 The difference between branding and having a logo.

 How to use branding to build credibility and trust with your
clients.

Please come and join us this month to learn how you can begin to
harness this powerful tool for increased sales and effectiveness in
your business.

EBCF Member David Alexander -
http://cts.vresp.com/c/?IMCEastBayConsultant/8f9e01157a/TEST/1530dd0f8b  has over 20 years of experience as an artist and graphic designer,
having created a wide variety of materials for corporations and
businesses large and small from startups to large established
businesses such as Encyclopædia Britannica, Playboy books, SRA
Sander Rodkin Advertising, and KBTV/ABC Television. As a specialist
in small business branding and identity design, David has helped
numerous small businesses and consultants develop their branding
design and focus their marketing efforts by guiding them through an
analysis of their unique strengths, ideals and offerings and
instructing how to communicate clearly to attract their best clients
and customers.

Registration
Space is Limited
$15 IMC members
$18 WIC, PATCA, NSA, PCN members
$20 all others
Advanced discounted registration ends at 12 NOON on Thursday, May 20
-
Walk-ins:
$25 CASH ONLY
We do not accept checks or credit cards

Meeting Location
The Buttercup Grill & Bar
1000 Cotton Street
Oakland, CA 94606

* Off I-880 at the 23rd Ave exit
* Free onsite parking

From SF and Points North
1. Take I-880 S.
2. Take the exit towards 23RD AVENUE/ALAMEDA.
3. Turn RIGHT onto DENNISON ST.
4. Turn RIGHT onto COTTON ST.

From San Leandro, Hayward and points south
1. Take I-880 N.
2. Take the 23RD AVENUE exit.
3. Merge onto 23RD AVENUE.
4. Turn LEFT.
5. Turn LEFT onto 23RD AVENUE.
6. Turn RIGHT onto E 7TH ST.
7. Turn RIGHT onto KENNEDY ST.
8. Turn LEFT onto DENNISON ST.
9. Turn RIGHT onto COTTON ST.

Ubicación

Buttercup Grill
1000 Cotton St.
Oakland, CA 94606
United States
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