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Event
May Membership Lunch Program
In today's business environment, marketing professional services is a critical component of a successful practice. Whether you are a sole-proprietor, a multi-disciplinary firm, or a company with national presence, developing and maintaining a strategic marketing program is paramount to business success.
Please join us in a lunch program conversation with Carolyn Kenney to discuss a variety of topics pertaining to marketing A/E/C services. Topics include marketing basics, obtaining and qualifying leads, firm positioning, maintaining long-term clientele, public relations strategies, and various proposal response protocols.
Carolyn Kenney is President of Kenney and Associates headquartered in Oakland, California. Founded in 1987, Kenney and Associates is a provider of marketing and management consulting services to the design and construction industry. The firm has been instrumental helping clients secure over $7 billion in contracts making it one of the leading marketing and management consulting firms for A/E/C based businesses in the country. As part of her consulting practice, Ms. Kenney writes for national design and construction focused publishers and is called upon to speak nationwide for a variety of design profession organizations.
Prior to founding Kenny and Associates, Ms. Kenney was the western region marketing director for Leo A. Daly in San Francisco, California.
Learning Objectives
Understand fundamental marketing techniques
Identify and qualify prospective clients
Examine and develop quality proposal response procedures
Encourage the development of public relations strategies
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LocationGlazer Center (View)
547 Mendocino Avenue
Santa Rosa, CA 95401
United States
Categories
| Non-Smoking: Yes! |
| Wheelchair Accessible: Yes! |
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Contact
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