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Portent Workshop: UX is the New SEO

Portent Inc Offices
Seattle, WA

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Portent Workshop: UX is the New SEO

The workshop will focus on the key areas that User experience professional need to focus on to optimize for search engines as well as visitors:

Domain knowledge: Here attendees will learn some basics of information retrieval and how to manipulate these basics for the benefit of site users.

User experience: Attendees will explore the core user experience behavior principles enhance the perception of relevance with increased engagement and maximized conversions.

SEO with UX: Attendees will learn how to take the fight to the search engines using their processes and tactics. They will see how the search engines define a good site experience.

Site Analytics: Attendees will come away with a deeper understanding of which metrics the search engines use to determine a good search experience.

Agenda:
Introductions
Information behavior and information management (exercise: fact search and opinion search on different types of search engine)
How search works
User Experience and SEO
Measuring success
Key Takeaways
Wrap up

Attendees come away from the tutorial with the ability to "SEO" their own designs using:

A better understanding of the intersections of UX, SEO and content strategy,
Enhanced capability to deliver a highly useful and highly visible site,
Ability to quantify a return on investment and success with Google Analytic.