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Copywriting for Non-Copywriters
Whether you set out in life to be a copywriter or writing snuck its way onto your to-do list, learning some principles and secrets of great copywriting can make you a better, more effective communicator.
Simply knowing a bit more about writing can also erase your anxiety when confronted by a blank sheet of paper (or a blank computer screen). Whether you write for print or digital projects, this workshop will give you tips and ideas you can put to work immediately as we cover:
The four ingredients of all great marketing writing
The science of persuasion: making your point convincingly
The differences between writing for the web vs. print
What makes for great headlines, what makes for great body copy
Ways to continually improve your writing skills
Larry Asher is a creative director who's a copywriter who's a problem solver who's an author who's a teacher of creativity and writing. He does the former as principal of Worker Bees, Inc., a marketing communications firm serving healthcare industry clients such as Swedish Medical Center, and Providence Health & Services.
He does the latter as the co-director of the School of Visual Concepts, a professional development center for the Seattle creative and marketing community.
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LocationSchool of Visual Concepts (View)
2300 7th Ave. Suite B
Seattle, WA 98121
United States
Categories
| Kid Friendly: No |
| Dog Friendly: No |
| Non-Smoking: Yes! |
| Wheelchair Accessible: Yes! |
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Contact
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