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The Twelve Steps to a Winning Medical Marketing Pitch

Webinar
NY, NY

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Wednesday May 06, 2015 12:00 PM - Wednesday May 06, 2015 1:00 PM | $100.00 - $3500.00

Event

The Twelve Steps to a Winning Medical Marketing Pitch

Learn from an experienced agency pitch runner and consultant what makes new business different from business as usualand what separates successful pitches from ones that fail. Improve the way you manage each of these 12 distinct steps, and you'll significantly improve your agency's batting average. Rob Buccino is an ad industry veteran who since 1999 has focused on new business and pitching methods, following two decades of experience as a creative director and strategist at both large-network agencies and small independents.He is the author of The Pitch Book, a definitive resource on new business development. His company, NeoCortex Consulting Group, helps agencies secure clients, profits, and skilled personnel. www.neocortexconsult.com

Who Should Attend This Webinar?

Agency leaders, as well as account services, creative, or project management team members.

What can you expect from this webinar?

As an agency leader, account team, creative, or project management team member, you will benefit from knowing basic and advanced techniques for selling your services to clients.

About Your Webinar Leader:

Over a 30+ year career, Rob Buccino has led new business initiatives and successful new business teams at integrated marketing agencies operating in the US and in ex-US markets, as well as providing strategic and creative direction for major products and services of their clients. Today he wears several hats: leading high-level positioning and branding projects, primarily in life sciences and health care; helping marketing communications firms, both independent and networked, become more expert in securing business from new and existing clients; and developing content on branding, marketing, and advertising topics for online media, print, and speeches.

Location

Webinar (View)
5 Bryant Park; AAAA, 16th Floor
NY, NY 10018
United States

Contact

Owner: John Kamp

On BPT Since: Mar 24, 2015

John Kamp

cohealthcom.org

Attendees

Rick K.

PHCG

New Hope, PA United States

Apr 30, 2015 8:50 AM

Emma H.

Weber Shandwick

Washington, DC United States

Apr 29, 2015 1:20 PM

Lauren C.

Saatchi & Saatchi Wellness

New York, NY United States

Apr 23, 2015 9:35 AM

Fred L.

Publicis Life Brands Medicus/PHCG

Mount Vernon, NY United States

Apr 22, 2015 1:56 PM

Ted H.