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Objectified
Northwest Film Forum
Seattle, WA
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Event

Objectified
(Gary Hustwit, USA,/UK, 2009, 75 min)

From potato peelers to iPhones, every manufactured item we use every day has a person behind it. This new documentary from Gary Hustwit (director of last years Helvetica) brings us behind the scenes of our material world and introduces us to masters who've created some of the most successful products of our time. Interviews with industrial design gurus Jonathan Ive of Apple, Dieter Rams of Braun, David Kelley and Tim Brown of IDEO, Karim Rashid of Dirt Devil and others demonstrate that every object has a story to tell. But just as its title has a double meaning, Objectified finds tensions between its celebration of great products and the economic and environmental realities caused by commerce gone wild. Designers increasingly have to consider people--how we live, how we interact with mass-produced objects, and how we connect to the environment. The film is an excellent examination of the objects in our lives, the innovators of the field, and the future concerns we face.


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Acclaimed documentary director Doug Pray (Hype!, Scratch, Big Rig) introduces us to some of the most influential advertising visionaries of our time and sheds light on the tricky interplay of art, commerce, and human emotion.
More information at www.nwfilmforum.org

Location

Northwest Film Forum
1515 12th Ave (at Pike)
Seattle, WA 98122
United States

Categories

Film

Kid Friendly: No
Dog Friendly: No
Non-Smoking: No
Wheelchair Accessible: No

Contact

Owner: Ilana Holmes
On BPT Since: Jan 01, 2000
 
Stan Shields
nwfilmforum.org


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